Qualifications

I have worked as a copywriter exclusively for the natural products industry for the past 25 years.

In that time, I have written stellar copy for over 100 lines of natural supplements, foods, and body care products for B2C clients — including Barleans, Gaia Herbs, MegaFood, Nordic Naturals, Solgar, and Twinlab — and B2B clients — such as AloeCorp, Indena, Maypro, Ocean Nutrition, Softgel Technologies, and TSI Health Sciences. I’ve also had the pleasure of working with top industry marketing and branding agencies like Pure Branding, Baker Dillon Group, and Christie & Co. In addition, I’ve published numerous articles in consumer and trade magazines and co-authored the book The Supplement Pyramid.

I’d be happy to send you some samples; just email me.

Before becoming a freelance copywriter in 2002, I served as Marketing Director at Rainbow Light Nutritional Systems and Copywriter at Threshold Enterprises (makers of Source Naturals and Planetary Formulas). I also spent several years working in health food retail, so I have real life experience with the consumers you’re trying to reach.

I recently earned my certificate in Nutrition Science for Communications Professionals from Tufts University Friedman School of Nutrition Science and Policy, where I got to geek out on P values and relative risk and odds ratios. That means I can help you translate the results of scientific studies into plain English consumers can understand.